PVH
Digital Designer | New York NY
Digital Design
Contributed to the overall layout, color scheme, typography, and imagery of the website, ensuring that the site reflected the brand's personality and resonated with its millennial male target audience.
Product Presentation: Created high-quality visuals showcasing the menswear line. Designing product collection pages with a bold contemporary layout and lifestyle imagery.
User Interface (UI) Design: Designed the website's interface elements: buttons, navigation menus, and search bars. Ensured a smooth and intuitive shopping experience for customers.
Landing Pages: Developed targeted landing pages for marketing campaigns and menswear product launches.
Staying on Trend: Stayed up-to-date with the latest web design trends and menswear styles for a fresh and appealing look.
Digital Support
Supported subsidiary brands: Speedo, Van Heusen & IZOD.
Promotional Materials: Created digital banners, email marketing templates and ad hoc sends, and social media graphics to advertise sales, new arrivals, and special promotions.
