Norvina® Cosmetics

Digital Art Director | Los Angeles CA

Branding: Design for the Norvina consumer base, a colorful sub-brand to Anastasia Beverly Hills
Website Design: Microsite development/updates, category web banners, content block updates, content collection pages, etc.
Landing Pages: Focused on Pro Artistry, Pro Pigment Palettes & limited edition product launches.
Sweepstakes Gamification: Managed the development of the microsite, the sweepstakes game outline, and commerce integrations on Salesforce.

CRM: Welcome Email Journeys, Promotional/Marketing Emails, Re-Engagement Emails, Abandoned Cart, Pro Artistry educational programming.

Landing Pages: Focused on Pro Pigment Palette Collection, Eye & Face collection pages & microsite landing pages.
Product Detail Pages: Pro Pigment Collection, False Eye Lashes, Chroma Stix Liners, Electric Cake Liners, Mini Pro Pigment Series & Pigment/Glitter collections.