Anastasia Beverly Hills

Digital Art Director | Los Angeles CA

Art Direction & Design Management

As the Art Director at Anastasia Beverly Hills, my days are filled with translating the uniqueness of this prestige beauty brand by crafting exceptional digital experiences for our consumers.

Operating as a Visual Architect, I collaborate closely with the marketing team, our talented copywriters, and a team of designers who bring my ideas to life. Together, we ensure a consistent and captivating aesthetic across all our digital touchpoints. From crafting email campaigns that feel luxurious to designing a user-friendly e-commerce website and a sleek mobile experience, we create a seamless journey for our beauty-loving audience.

I'm passionate about crafting the visuals that tell the story of our products. We conceptualize and design engaging content that goes beyond just showcasing a lipstick or a brow pencil. We want to evoke an emotional connection, a feeling of empowerment or indulgence. It's about creating a visually captivating brand narrative that resonates on every platform, from social media to our website.

Digital Content Leadership

CRM & Integrated Campaign Collaboration

• I oversee both global and domestic CRM channels, ensuring they maintain a cohesive visual style that aligns with the brand identity.

Paid Campaign Oversight

• Partner with Marketing on executing upper and lower funnel consumer groups for an increase in acquisition and a strong retention of brand loyal consumers.

Site Optimization & User Experience Enhancement

• Migrated the site from Salesforce to Shopify Plus

• Built several tools to generate conversion: Brow Quiz, Shade Finder, Build A Palette

• Partner with VWO on site testing across various campaigns to test: Content Strategy, Copywriting, Conversion across Collection Pages and Product Detail Pages