L’Oréal Paris USA
Design Consultant | New York NY
Digital Content Leadership
Led direction for creative content on lorealparisusa.com
Website Design: Homepage updates, category web banners, content block updates, content collection pages, etc.
Landing Pages: Focused on Hair Care, Hair Color, Makeup, Skincare.
Blog, Beauty Magazine: Optimized designs for regular content updates.
CRM: Welcome Email Journeys, Promotional/Marketing Emails, Re-Engagement Emails, Abandoned Cart, Educational Emails and Loyalty programming.
CRM & Integrated Campaign Collaboration
Visual Storytelling: Transformed campaign messaging, creating a compelling visual narrative.
Designed email communications utilizing captivating images, engaging layouts, and incorporating branded elements.
Building Templates: Created reusable email templates that ensure consistency across all marketing communications.
Responsiveness for Mobile Devices: Ensured emails displayed flawlessly on desktops and smartphones by using responsive design techniques and testing all emails across various devices.
Collaboration with Copywriters: Worked closely with marketing and branding departments for aligned messaging and to achieve a harmonious blend of text and visuals. This partnership allowed for complementary design that enhanced the written content for maximum impact.
Site Optimization & User Experience Enhancements
True Match Shade Finder Tool
Hair Color Tool:
Skincare Routine Finder Tool
